ABOUT SHEWOLF
To be a SheWolf is to remember who you were before the world told you who to be. It’s to unlearn the silence, to reclaim your power, and to take up space without apology.
SheWolf isn’t just a brand—it’s a rebellion. A movement of women who refuse to be caged by expectations, who choose strength over silence, and who know that healing ourselves is how we heal the generations that come after us.
Because when you heal, you break cycles.
When you stand up, you pave the way.
When you refuse to be shut down, you give others the courage to speak.
This is what it means to be a SheWolf:
🐺 You challenge the norm. You show up in rooms where people would rather keep you quiet. You don’t shrink, you don’t back down—you take up space. This might look like having a hard conversation with a family member, or yelling from a megaphone at a protest. We all have important voices and we use them differntly.
🔥 You break generational cycles. Healing isn’t just personal—it’s revolutionary. When you do the work, you create a new legacy for those who follow. This might look like regulating your own nervous system to help your kids feel their feelings. It could look like sharing a different idea in your workplace or learning to apologize.
⚡ You are bold in the face of resistance. In a world that wants women to be small, agreeable, and unthreatening, you choose power, truth, and action. Even when it’s hard. Especially when it’s hard. This could look like shopping at retailers that share your values and ignoring the rest, it could look like learning something completely new and unexpected. This might even look like showing up to the gym when you’re tired because you are a better version of yourself when you move your body and everyone around you knows it.
🌍 You fight for more than yourself. Being a SheWolf means showing up for others, standing in solidarity, and amplifying voices that need to be heard. This means that you have a heart, you love humanity, you care. This could look like volunteering, hosting an event, sponsoring or supporting a cause you care about, helping a friend out and delivering dinner.
SheWolf is more than a brand—it’s a call to rise. To challenge. To run wild. And then to rest.
Are you ready? Join the pack.
OUR HISTORY HAS BROUGHT US HERE
The SheWolf Collaborative started on the Gulf Coast (yes, that’s the GULF OF MEXICO…) of Florida in 2016 as an organization of creatives, strategists, artists, designers, writers, big-idea-nurturers and certified change makers.
Laura Holloway + Jordan Lacenski CoFounded SheWolf with the idea that women working together can create legendary results.
We are now owned by Jordan Lacenski and based out of Greensboro, NC. Since the beginning, we’ve embraced an attitude of “It’s either HOWL YES, or no.” When you are building something, you have to be all in. In the past, if something wasn’t serving our pack, we adapted (just like in the wild), we pivoted and offered our community what they were asking for. That has looked like webinars and swag and an online community for female business owners. We’ve referred to the hustle, the grind, the work - harder movement as the HUNT. For 3 years we embraced that to the fullest. We were hunting - for clients, for partners, for members, for profit.
In 2019, we shut all that DOWN. Between the two of us, we experienced moves across the country, new babies, miscarriages, sleepless nights, family drama, and the need for something different. What we were building wasn’t serving US and it was becoming a super crowded space. It was also a much more expensive startup than we had planned and we were supplementing the business with our other income. So we stopped. We couldn’t say HELL YES anymore. We couldn’t travel the country and the world and offer profit sharing and invest in new platforms and consultants.
We took time to refuel and empower ourselves, to rediscover what it is that ALL OF US need, ourselves included. In that time, we had conversations with women we know, love, and respect. We had hard conversations about how the hunt for “hustle” and “success” has drained many of us, how we couldn’t be everything to everyone. We started talking about the things we’ve learned about ourselves through failure and hurt and grief. We started reflecting on times when we wanted to be braver, we wanted to own our voice, but we couldn’t. We began to heal.
We talked to more women, they felt the same.
The world around all of us has changed drastically, or maybe the light has just been shining brighter on our brokenness. Since we started, we have felt the need to band together now more than ever. And you’ve told us you need that too.
So I’m back, feeling like a weary old wolf who has been nurturing her pups and trying to regain her strength, all while the world I am raising those pups in seems to be in need of something bigger. But there’s a disclaimer:
*Disclaimer
Hi, I’m Jordan. I started SheWolf with my good friend Laura back in 2016. We have both become a lot of different versions of ourselves since then. Right before 2020 (yup, the dumpster fire that never seems to stop burning), SheWolf was a different animal entirely. I was not yet a mother, and work was my baby. I was launching an online platform and membership for female entrepreneurs, speaking at conferences, organizing a national dinner tour for women in 12 big cities, in the beginning stages of planning a retreat, and then… BOOM. Everything blew up. So here I am ALMOST 10 years later with two young kids, in the 5th move since this all started, and everything has come full circle. I know I need to do what fills me up, I know women+ need each other. I know I’ve gotten great data when I’ve dipped my toe back into organizing happy hours and events, and I also know that I AM NOT WHO I WAS. I am not married to my “work” in the obsessive way I was, I am not glued to my phone, I am not spending 80 hours a week on this, but I am doing what I can. I am doing what I feel is the most important within my capacity because resilience is a real thing, but you have to plan for it. You have to monitor your own water level before you can pour out to anyone else. And I pour out to my little ones FIRST.
So I may not answer your email as quickly as I would like, and I may miss details from time to time. But I am starting somewhere, and I’m not doing it alone, which is why the pack has ALWAYS been so important.
Thank you for running with me, at the speed my weary self can run.