What makes you a shewolf?

Being a womxn (the x is intentional) is complicated.

“Be Confident.” “Don’t be bossy.” “Speak up!” “Wait your turn.” “Love your body.” “Lose weight.” “Stay home with your kids.” “When are you getting married?” “Demand the raise.” “Don’t be presumptuous.” “Be a good girl.” “Create your own path.” “Be ladylike.” “Break the ceiling.” “Don’t cry.” “Smile.” “Don’t be a bitch.” “Work hard.” “You’re doing too much.” “What do you think?” “No one asked for your opinion.”

SheWolf has always been founded on women coming together, empowering one another. The methods in which we have done so have changed over the years. As we have grown and experienced new life milestones, we have had our eyes opened to new experiences. We have pivoted, reorganized our priorities, had miscarriages, experienced loss, started families, closed businesses, tried and failed, succeeded, learned lessons, had hard conversations, cried, celebrated, lived. Each woman’s journey looks different. And sometimes in that journey, you realize someone else has been through something similar, and you feel less alone.

Being a SheWolf means bravery, vulnerability, the courage to heal.

This is your full moon, ladies. This is your place to howl.

“If you want to give birth to your true self, you are going to have to dig deep down into that body of yours and let your soul howl.” - Gabrielle Roth

We live in a world of recognition, personal gain, followers, likes, and often a lack of authenticity and reality. When in fact, being a woman, identifying as a woman, growing as a woman, can be a painful yet beautiful experience for all. We give of ourselves regularly, sometimes finding that we have stripped away the meat and are left with bones, with broken souls. We fight our egos and our inner voices. We are silent when we want to be loud, we hold shame and embarrassment, yet present strength and empowerment. We love others better than we love ourselves. We have stories to tell, and we feel less alone when we read or hear stories that relate to our own.

We live in a digital world, where we can connect with others in many different ways. We can curate and select our content, our news, our friends and followers. We present our “best selves.” We measure our worth by the number of likes and comments. We have access to every opinion, theory, do and don’t, should and shouldn’t. What we don’t have, is a safe place to HOWL. There is power in our voice, power in our story, yet we often stifle it or keep it close.

If we abandoned our need to be liked, be perfect, be less controversial, what would we howl out? How would we feel more alive? Would we scream out in pain? Would we cry tears of joy? Would we finally tell that person to f*ck off? Would we stop trying to conceal our real emotion if we felt safe to embrace it? If we didn’t feel like we had to be “good” or “nice,” would we embrace our rage, our anger, our disappointment? What if we could tell those stories, we could share our real thoughts, our real fears, our real lives? What if we could release our secrets, our pain, our resentment? What if we could celebrate our growth, admit our wrongs?

What makes one person’s story more important than the other? One person’s truth or experience more “deserving” of follows, likes, shares? All of us have stifled voices. All of us want to howl as loud as we can at the moon, it’s in the pit of our stomachs, but we cry alone in our bathrooms instead. There are no masks here, because everyone starts the same. THIS is the great equalizer. If you have 1 million followers, or 2 - your story is posted with all SheWolf contributors, and it is just as important. There is no ranking here because everyone’s voice matters the same. This is not about self-promotion, many stories are anonymous. This is about living and telling your TRUTH.

We are working on a platform for ALL women to tell their stories, to howl their truths. It doesn’t matter how many followers you have, or how successful your business is, or even if you have one. If you identify as a she/her - we want to hear from you.

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OUR HISTORY HAS BROUGHT US HERE

The SheWolf Collaborative started on the Gulf Coast of Florida in 2016 as an organization of creatives, strategists, artists, designers, writers, big-idea-nurturers and certified change makers.

Laura Holloway + Jordan Lacenski CoFounded SheWolf with the idea that women working together can create legendary results.

We are now owned by Jordan Lacenski and based out of Greensboro, NC. Since the beginning, we’ve embraced an attitude of “It’s either HOWL YES, or no.” When you are building something, you have to be all in. In the past, if something wasn’t serving our pack, we adapted (just like in the wild), we pivoted and offered our community what they were asking for. That has looked like webinars and swag and an online community for female business owners. We’ve referred to the hustle, the grind, the work - harder movement as the HUNT. For 3 years we embraced that to the fullest. We were hunting - for clients, for partners, for members, for profit.

In 2019, we shut all that DOWN. Between the two of us, we experienced moves across the country, new babies, miscarriages, sleepless nights, family drama, and the need for something different. What we were building wasn’t serving US and it was becoming a super crowded space. It was also a much more expensive startup than we had planned and we were supplementing the business with our other income. So we stopped. We couldn’t say HELL YES anymore. We couldn’t travel the country and the world and offer profit sharing and invest in new platforms and consultants.

We took time to refuel and empower ourselves, to rediscover what it is that ALL OF US need, ourselves included. In that time, we had conversations with women we know, love, and respect. We had hard conversations about how the hunt for “hustle” and “success” has drained many of us, how we couldn’t be everything to everyone. We started talking about the things we’ve learned about ourselves through failure and hurt and grief. We started reflecting on times when we wanted to be braver, we wanted to own our voice, but we couldn’t. We began to heal.

More and more, the content we consumed was about healing and growth. It was digging below the surface, it was taking off the mask, it was learning to love ourselves. We began writing about childhood experiences and journaling about our broken hearts. It was life-changing.

So we decided that NOW is the time, for a safe platform for ALL women to tell their stories, to howl their truths. We started thinking about what we hate about the “follower + likes” social movement. We wanted all voices to be equal and safe. We decided that so many more of us would share our stories, would toss them into the fire and move forward, gain freedom, if we could do it anonymously. We started thinking about the brave women who have shared their stories before us, and how those stories have helped us feel less alone. It doesn’t matter how many followers you have, or how successful your business is, or even if you have one.

While many stories are anonymous, every story represents many. By sharing the real you, you empower all of us.

If you identify as a she/her - we want to hear from you. If you are interested, email the Owner (the only person who will know your name and identity) here: wolfpack@shewolf.co or submit a query below.

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