THE FUCKING GLUE

Written by Jordan

We're snowed in. Which honestly? Kind of perfect. Gives me time to sit with something that's been rattling around in my head since my 40th birthday dinner and I just can't shake it.

So. My mom. At the table. She's telling everyone the story of how I was born — breech, cord wrapped around my neck, emergency c-section. Like, obviously. Of course it was me. Of course I came into this world sideways and fighting. I cried all the time. I kicked all the time. She knew from day one I was a fighter. Very on brand.

I'm sitting there laughing because yes. That tracks.

But then she stops.

She looks around the table. Slow. At all of us. My village. The women who have loved me through all of it — the old friends who've been there since way before SheWolf even existed. The new friends who showed up and just fit, like they were always supposed to be there. Some of my SheWolf alphas right there in the room, and honestly I don't even think they know how much they matter. She looks at all of us and she says —

We are brave. And we are the fucking glue.

THE FUCKING GLUE. From my mother's mouth. I almost fell out of my chair.

And I haven't stopped thinking about it since (not the fact that she never swears but did this time, more about the sentiment).

Here's the thing. That's what happens when women show up in the same room. We laugh too loud. We stay too late. We say the thing nobody else will say out loud. We hold each other up in ways that are so quiet you almost don't notice — until you need it. And then it's just there. It's always been there.

That's the village. That's what I've watched happen at SheWolf, over and over again. A wine night turns into a real conversation. A casual get-together turns into someone pulling me aside and saying, "I needed this so bad and I didn't even know it." You can't manufacture that. You can't put it in an app description or a membership bullet point. You just have to be in the room.

And that's the thing I keep coming back to. You have to be in the room.

I can talk about this all day. I can tell you what SheWolf is, what it's meant to me, what it's done for the women in this community. But honestly? You can't really know what this is until you feel it yourself. Until you show up to something and sit in it and let it do what it does.

So that's what I want. I want you to come to something before you do anything else. Before you join. Before you decide. Just show up.

Which is why I'm making some changes.

SheWolf is my side hustle. It genuinely lights me up more than almost anything in my life. But it also takes up a LOT of my time — and I need to make it easier on me. And I need to make it more accessible for you. I heard you. You said you want to try before you buy.

So here's what's changing.

Open the app. Hit View Calendar. That's it. That's where all the events live now — that's your source of truth. No card, no commitment, no nothing. Just look. See what's happening. And when something catches you — RSVP and show up. That's all it takes.

Members still get the good stuff. You pay less for events. You get access to the member spaces, the conversations, the rest of the app. All of that is there if you want it. But you don't have to decide that today.

We want to prove it to you first. That's the whole point. Come to something. Feel it. And then decide.

That's it. That's the whole thing.

🐺 Jordan